User Research
User Research
Bitcoin Tracker
Description:
Bitcoin Tracker is a mobile app. This app will be used to track the prices of the cryptocurrencies.
The challenge is to present a large amount of information effectively on a small screen. One other thing which has to be considered while designing is the frequency in which the prices are refreshed on the screen.
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Role:
Product Designer
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Challenge:
The challenge is to design a simple, easy to use, and fast app for checking the bitcoin prices.
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Initial Sketches:
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Persona
Olivia
Quick Stats:
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Location: Denver, Colorado
Age: 21
Gender: Female
Career Goal: Computer programmer
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Goals: Get a degree next year and do a part-time job to support studies.
Pain points: Lack of time for working part-time.
Studying and working part time
Technology: High
Stock/Bitcoin Knowledge: Medium
Experience: Low
“I have done stock trading and would like to try my luck in crypto currency trading”
Aaron
Quick Stats:
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Location: New York City
Age: 35
Gender: Male
Daily Task: Analysis and research
Career Goal: Be an entrepreneur
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Goals: Gain more experience and knowledge needed to start his own business.
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Pain points : Ability to adapt to new technologies.
Business Research Analyst at eMoney advisors
Technology: Low
Stock/Bitcoin Knowledge: High
Experience: High
“I am an experienced stock trader but I am not tech saavy ”
Emily
Quick Stats:
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Location: San Francisco Bay Area
Age: 33
Gender: Female
Daily Task: Retail Bank Manager
Career Goal: Advance in the same banking field
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Goals: Get a degree next year and do a part-time job to support studies.
Pain points: Lack of time for working part-time.
Branch Manager at J.P Morgan
Technology: Medium
Stock/Bitcoin Knowledge: Medium
Experience: Medium
“I am super busy with my life but still would like to try my hands on the latest things and technologies”
User Journey
Final Mobile App Mockups
